Employment Potential employers are generally permitted to use whatever information they can gather about an applicant in making a hiring decision.Although there are legal risks, including possible violation of antidiscrimination and privacy laws, employers are increasingly turning to social media to inform their decisions.
What information can be gleaned from the that which you share and post publicly, and what information can be gathered through electronic tracking and profile building around your social network use.Publicly available information Every social network allows you to post some information that is completely publicly accessible.Read more about public records in PRC’s Guide, Credit Creditors may mine social networking sites, including Facebook and Linked In, to supplement the information they gather from traditional credit reports.By supplementing credit reports with data from social networks, creditors claim that they may be able to offer loans to consumer who may not qualify under traditional underwriting methods.This practice is appealing to marketers because targeted advertisements are more likely to result in a purchase by a viewer than comparable non-targeted advertisements.
They are valuable to social networks as they can be sold at a higher price than regular ads.
To make these applications useful, social networks may allow developers automatic access to public information of users, and may even access some private information, when a user grants the application permission.
Considering the value of behavioral advertising, it’s easy to see why many third party applications themselves include tracking capabilities, to sell user information to advertisers.
This can be anything from your username to individual posts, to your entire account.
These kind of “public” posts are not blocked behind any kind of access restriction.
Social networks that provide their services without user fees make a profit by selling advertising.