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Many online daters enlist their friends in an effort to put their best digital foot forward.

If you use Facebook sign up in your dating app, make it clear to users that you’re not going to post and share any information associated with your dating app on their Facebook timeline.Despite the dating app hype, people still find using dating apps a bit embarrassing, and don’t fully trust the “sign up with Facebook” option because of privacy concerns.Providing a safe user experience might be your dating app’s competitive advantage.The second most valued quality in a dating app, after security, is an intuitive user experience.Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.

Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

One factor behind the substantial growth among younger adults is their use of mobile dating apps.

About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.