Equally, with the exact same regularity as new and disposable clothing flooding into stores, commentators will engage in yet another round of chatter about pore-less, wrinkleless models in advertising and unimaginably thin models on catwalks. Psychologists worried about unattainable beauty benchmarks. Whingey mothers confident that the industry will somehow convince their daughters to spread their legs. Every time the Advertising Standards Board reviews a complaint.
Every time that models in the twilight of their careers divulge diets of cigarettes and tissues.
This is sort of beauty and the beast theme, and I think part of it is many women are ok having a big bear of a man since it makes them feel smaller and safe.If you are a fat beta man, with a skinnier good looking woman, look out…The reason you don’t see it in sitcoms is that it’s not funny, it’s sad. Now I totally get that women gain weight when they have kids and for many its tough to take off.It can be done though, and many, many women get back to within sight at least of their pre-baby weight.In and out, in and out of the media cycle goes the very same conversations about an industry that exists to peddle delusions and not engineer social change.
The latest incarnation of this conversation is the proposed French legislation aiming to eliminate models with too-low BMIs.
Racists, misogynists, homophobes, fattists, just for starters.
Another oh-so-wonderful gift is all the bloody marketing.
I’m not talking about the “average” woman who may carry a few extra pounds, but those that just say “fuck it” and eat their way into a Mu Mu as a preferred fashion statement.
Recognize that I believe there’s a big difference in those actively trying to get back to their fighting weight and simply struggling a little versus those who choose to simply throw in the towel and turn out to be mentally miserable (when being honest with themselves) and subsequently are miserable to their husband.
My use of the word "industry" earlier was no accident. It's about finding new ways to get us to buy things we don't need and to quickly hate everything we own. And this industry wouldn't keep splashing cash on expensive advertising campaigns - and certainly wouldn't keep sending skeletal models down the runway - if they didn't believe this parade of absurdity worked.