“Sacha is a comedic genius who shocks you with his audacity, bravery and inventiveness,” Showtime president and CEO David Nevins said.“He is the premier provocateur of our time, but not for the sake of ‘gotcha’ moments. That series and the two movies that spun off from it — “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan” and “Brüno” — elevated Baron Cohen to comedy stardom in the U. Channel 4 will also air the new series, starting July 16.The announcement was made official by Showtime after a series of cryptic teasers made their way to the internet, skewering the state of American politics and especially President Donald Trump.
Behind the elaborate setup is a genuine quest for the truth about people, places and politics. first reported last week that Baron Cohen was in talks with Showtime on a new series that would be similar in format to “Da Ali G Show,” which saw Baron Cohen conducting interviews with public figures in disguise as various characters and everyday people. The new series is created and executive produced by Baron Cohen and is also executive produced by Anthony Hines, Todd Schulman, Andrew Newman, Dan Mazer and Adam Lowitt. Nobody knows how to cause a stir like Sacha Baron Cohen, and it’s going to be fascinating to watch what happens when ‘Who Is America? ” marks Baron Cohen’s first series television project since “Da Ali G Show,” which aired on Channel 4 in the U. Cohen teased the project on July 4, releasing a cryptic video via social media that said, in part, “He’s back as you’ve never seen him before.” The video also featured real footage of Donald Trump insulting Baron Cohen and ends with the logo of the now-defunct Trump University. The program has been in the works for the past year and will consist of seven half-hour episodes.Each “will explore the diverse individuals, from the infamous to the unknown across the political and cultural spectrum, who populate our unique nation.” In a statement, Showtime CEO and President David Nevins said, “Sacha is a comedic genius who shocks you with his audacity, bravery and inventiveness.Earlier this week, the premium network - which had been promoting something new but secretive since June - finally commented on Cohen’s shenanigans in a press release.
Billed as a “brand new satirical half-hour series” from the British comedy actor, who both writes and directs it, Who Is America marks Cohen’s return to series television for the first time in more than a decade.The organization, which oversees the Academy Awards, is in the midst of an initiative to diversify its white male-dominant voting membership. for her work in Julian Schnabel’s “The Diving Bell and the Butterfly,” won’t be one of them.Last month, the Academy invited 928 entertainment industry professionals to join its membership, including Jada Pinkett Smith, Dave Chappelle and Tiffany Haddish. In response to the invite, she criticized the Academy in a letter to the French newspaper Le Journal du Dimanche for what she described as “the insufferable hypocrisy” in its dealings with Polanski.“Out of respect for what I was led to believe would be a thoughtful discussion with someone who had served in uniform, I sat through a long ‘interview’ full of Hollywoodism’s disrespect and sarcasm -- but finally had enough and literally, physically removed my mic and walked out, much to Cohen’s chagrin.” Cohen’s sense of humor isn’t for everyone, the people his programs frequently target.Even so, the first episode of Who Is America will be available to stream online and On Demand at midnight on Saturday, July 14, then air Sunday, July 15 at 10 p.m. Future episodes will also air on Sundays at this time.A subsequent Variety report, and posters spotted by Vulture, confirmed as much.