The once-great became renowned for fake profiles, and people grew tired.
Perhaps websites such as will get a boost in popularity as people start to realize that the “disposable” nature of the industry isn't as effective at seeding relationships.
Dating websites have been combating issues with authenticity since the beginning.
Greater affordability will enable more research, and by 2040 scientists may have a clear understanding of the role our own DNA plays in attraction, allowing it to be introduced to the "matching" process.
The growing "hyper-connectivity" between our everyday devices – known as the Internet of Things – together with the prominence of wearable technology could transform how people meet by 2040.
According to a new report, full sensory virtual reality and behaviour-based matching will be among the key features of dating in the year 2040.
These developments will save singles time and energy, deliver more accurate matches, and even provide insight and real-time assistance.
Technology has already transformed the dating world, with matchmaking websites allowing people to scope out potential partners before they meet, and apps like Tinder and Happn pairing people based on location.
But how will this technological intervention into our romantic affairs play out in the future?
The report, commissioned by relationship site e Harmony and compiled by MSc Management students at Imperial College Business School, is based on analysis of more than 100 years of trend data and interviews with leading experts across the fields of anthropology, sociology, technology and biomedicine.
The findings reveal a "super-charged" continuation of today's online dating trends.
The Tinder revolution has no doubt been a defining factor, stripping dating right down to its most superficial qualities.