There are now 86% Australian households, representing 7.7 million, with access to the internet up from 65% in 2008.
This increased dependence on the internet has resulted in more people using online services which also includes dating sites.
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Latest Trends and User Analysis Industry Definition Chat rooms and online dating, also called internet dating, is a system which allows contact and communication between individuals, couples, and groups with a view to develop personal, romantic, or general relationships.
Key Drivers Online dating and chat rooms have grown rapidly over the last 10 years, more so over the last 5.
It is the second most common way of starting a relationship, according to a study by psychologists at the University of Rochester in the US.
About 26% of all young adults in 2011 claimed to have no religion, a rise from 12% in 1976.
Although the reduction is across the entire population, it is more pronounced among young people.This increased flexibility has made Australians more likely to tolerate such unconventional approaches as online dating.Results Are Matching Up With Traditional Dating A 2012 study by the University of Stanford revealed that the strength and quality of relationships initiated online were at par with results from conventional dating.The combination of globalization, ICTs and the personal, emotional, and intimate have led to the growth of online dating. And while religion-based niche dating sites and chat rooms exist, religion provided a kind of barrier from unconventional ideas including online dating.From 1976 to 2011, the number of religious young adults has reduced by over half.Today, people from all sorts of backgrounds and across all ages are looking at online dating as an acceptable and even reliable option for finding their partners.