These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.
“We’re telling their stories to help combat perceived stereotypes and celebrate our similarities, whilst at the same time hopefully making people smile.”Inspired, like the previous ads, by real stories, the spots were created in consultation with advocacy groups Age UK and Stonewall, which provided feedback and focus groups.“We were keen to talk to women who are so often misrepresented in advertising,” says AMV BBDO creative director Michael Jones, creative director AMV BBDO.
“Many, including women in the 60-plus bracket, are not only misrepresented, they’re often completely ignored by advertisers—their depiction completely cemented in cliché—which is crazy.
We met so many entertaining women and heard so many funny, outrageous stories. These women should get their own TV shows, let alone some air time in an ad for such a well-loved brand.”Check out the 2016 spots from the brand below, followed by credits for the new work.
CREDITS: Client: Michele Oliver, UK VP of Marketing, Mars.
British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016.
The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt of the joke.Rebecca Shepheard-Walwyn, Brand Director, MALTESERS®Creative Agency: AMV BBDO Creative Director: Rosie Arnold Creatives: Michael Jones, Charlotte Adorjan Agency Planner: Emily Harlock, Elly Fenlon Agency Account Man: Harriet Harrison, Berlin Abraham, Abbi Brown Agency Producer: Sophie Honour Media Agency: Mediacom Media Planner: Alison Harper-Quinn, Daisy Ross Production Company: Biscuit Director: Clay Weiner Production Co.Dating is a stage of romantic relationships in humans whereby two people meet socially with the aim of each assessing the other's suitability as a prospective partner in an intimate relationship or marriage.Dating may also involve two or more people who have already decided that they share romantic or sexual feelings toward each other.These people will have dates on a regular basis, and they may or may not be having sexual relations.While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.