Hinge does not disclose its user numbers, but the company reported that it has six times more users than it did a year ago, and creates 50,000 dates a week, with 400 people getting into relationships a day.(Like the other apps mentioned in this story, Hinge is free.) The goal of the app is to match users through mutual friends in their social network.Fein adds that the limited number of profiles provided each day on Hinge helps people avoid seeing an overload of matches, allowing users to focus on a few matches.
Tinder, which has an estimated active user base of 50 million and facilitates 21 million matches a day, is an example of how extensive the mobile app dating pool can be.With such a large population, users are subjected to a variety of undesired interactions and few tools to filter them out.Lerner estimates that The Grade has kicked off more than a thousand users and another thousand are in danger of failing out.However, you can appeal your expulsion in an email to the site.For same sex-interested users, both users can opt to message.
The match disappears in 24 hours if no message has been sent, but the male user can choose to extend the match for another 24 hours if he is particularly interested.
“For accountability, it’s about transparency,” says Karen Fein, vice president of marketing for Hinge.
“Because your real life reputation is on the line, you’re less likely to flake and less likely to act inappropriately.” Tinder profiles show a user’s first name and last initial, age, shared Facebook interests and mutual Facebook friends.
“Nearly three-quarters of women [surveyed by The Grade’s founders] said they had been asked for or received an inappropriate photo [on dating apps],” says The Grade chief executive Cliff Lerner. “As we dug into the concept further, there were two other major problems that men and women expressed to us,” Lerner says.
“Guys just didn’t put any effort into their profiles or messages…Men said women rarely responded to messages.” So The Grade uses an algorithm that evaluates users on profile quality, message quality and response rate, giving a letter grade for each category and an overall grade that averages all three.
Each day, a user receives a set amount of profiles with the first name, age, occupation, education and height of potential matches, as well as shared friends or social networks.