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In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist.

Additional features include the ability to get "verified" status with a blue checkmark on an artist's profile, receiving artist support from Spotify, and customising the profile page with photos and promoting a certain song as their "pick".

In June 2017, Variety reported that Spotify would announce "Secret Genius", a new initiative aimed at highlighting songwriters and producers, and the effect those people have to the music industry and the artists' careers.

Spotify makes its revenues by selling premium streaming subscriptions to users and advertising placements to third parties.

In December 2013, the company launched a new website, "Spotify for Artists", that explained its business model and revenue data.

Spotify for Artists states that the company does not have a fixed per-play rate, instead considers factors such as the user's home country and the individual artist's royalty rate.

Rights holders received an average per-play payout between $.006 and $.0084.On 28 February 2018, Spotify filed for direct listing on the New York Stock Exchange.Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions).In November 2015, Spotify introduced a "Fan Insights" panel in limited beta form, letting artists and managers access data on monthly listeners, geographical data, demographic information, music preferences and more.In April 2017, the panel was upgraded to leave beta status, renamed as "Spotify for Artists", and opening up to all artists and managers.Spotify is available in most of Europe, most of the Americas, Australia, New Zealand, South Africa, and parts of Asia.