When shared to a user's current story, the memory would have a white frame and timestamp to indicate its age.
Content in the Memories storage area can be searched by date or using a local object recognition system.
On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.
In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.
It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet".
Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.
Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age.
After a single viewing, the video disappears by default.
Spiegel explained that this process allowed the video data to be compressed into the size of a photo.On May 1, 2014, the ability to communicate via video chat was added.Direct messaging features were also included in the update, allowing users to send ephemeral text messages to friends and family while saving any needed information by clicking on it.Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. was renamed Snap Inc., along with the introduction of the company's first hardware gadget, Spectacles, a pair of smartglasses with a built-in camera that can record 10 seconds of video at a time.Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.Users were previously required to hold down on the screen in order to view a snap; this behavior was removed in July 2015 The requirement to hold on the screen was intended to frustrate the ability to take screenshots of snaps; the Snapchat app does not prevent screenshots from being taken but can notify the sender if it detects that it has been saved.