At the end of 2014, he took a road trip with his friend from Birmingham, Alabama to St. “On the way down there, I spent a lot of time on Tinder,” he says.“Every city or every stop the entire way, I would just swipe.” He had no intention of meeting up with these people, since he and his friend were literally just passing through.
But in the past year or so, I’ve felt the gears slowly winding down, like a toy on the dregs of its batteries.
I feel less motivated to message people, I get fewer messages from others than I used to, and the exchanges I do have tend to fizzle out before they become dates. “I’m going to project a really bleak theory on you,” Fetters says.
Recorded in Nashville with producer Dann Huff (Keith Urban, Thomas Rhett, Steven Tyler), Brett penned 11 of the 12 tracks, including his current No. 1 hits – PLATINUM-certified “Sleep Without You” and “In Case You Didn’t Know.” The latter solidified Brett as the first Country artist to hit the PLATINUM-certification sales mark with a song released in 2017 and has reached the 2X PLATINUM sales mark. 1 on Vevo’s Country Chart for six consecutive weeks and Young is the only artist to have two videos on Vevo’s Top Country Videos Chart for 2017.
Previously nominated for a Teen Choice Award for Choice Country Song, “In Case You Didn’t Know” has also been up for Breakthrough Video of the Year at the 2017 CMT Music Awards.
“But on the other hand, Tinder just doesn’t feel efficient.
I’m pretty frustrated and annoyed with it because it feels like you have to put in a lot of swiping to get like one good date.”I have a theory that this exhaustion is making dating apps worse at performing their function.Larry Lawal, a 27-year-old straight male software developer in Atlanta, says he used to meet up with women from the apps for dinner or drinks several times a month, but now, “I don’t know, something happened [since] the earlier days,” he says.“I kinda use it now just for entertainment when I’m bored or standing in lines. I noticed a huge shift in my intentions.”Lawal remembers the exact moment it switched for him.If you just sit on your butt and wait to see if life delivers you love, then you have no right to complain.“Other than trying to go to a ton of community events, or hanging out at bars—I’m not really big on bars—I don’t feel like there’s other stuff to necessarily do to meet people,” Hyde says.“So it’s almost like the only recourse other than just sort of sitting around waiting for luck to strike is dating apps.”But then, if you get tired of the apps, or have a bad experience on them, it creates this ambivalence—should you stop doing this thing that makes you unhappy or keep trying in the hopes it might yield something someday?titled Nancy Jo Sales’s article on dating apps “Tinder and the Dawn of the ‘Dating Apocalypse’” and I thought it again this month when Hinge, another dating app, advertised its relaunch with a site called “thedatingapocalypse.com,” borrowing the phrase from Sales’s article, which apparently caused the company shame and was partially responsible for their effort to become, as they put it, a “relationship app.”Despite the difficulties of modern dating, if there is an imminent apocalypse, I believe it will be spurred by something else.