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Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors."He's always watching his environment to apply it to the site," says Kanciar.

But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month.. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.

"I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.

"His problem was English," says his father, Eduard Frind.

"If you don't have English, you can't do anything." Frind eventually adjusted, but his was a lonely childhood. When his parents want to see him, they make the 14-hour drive southward.

Frind drops his bag and plops himself down in front of one of them. There's a 0,000 order waiting for his signature.

It's from Video Egg, a San Francisco company that is paying Frind to run a series of Budweiser commercials in Canada.

Frind, 30, doesn't seem like the sort of fellow who would run a market-leading anything.

Quiet, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest.

He always says exactly what he thinks."With friends and family, Frind expresses affection through playful pranks.

Frind will spend hours hiding in the three-bedroom apartment he and Kanciar share, furtively flipping light switches, tapping on doors, and ducking into rooms to play on his girlfriend's fear of ghosts.

"Actually, in the first 10 or 15 minutes."To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.