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And they offer this sign-up option not only because signing up with one click is more convenient than typing in an email address and password.

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Providing a safe user experience might be your dating app’s competitive advantage.

The second most valued quality in a dating app, after security, is an intuitive user experience.

Then, you’ll get matched with two to five people per day based on the places you chose, and you can request to go on a date.

If you think that algorithms can provide better matches, there are a lot of examples of apps that use matchmaking technology successfully as well. This dating app Zoosk’s behavioral matchmaking algorithm can evaluate compatibility between Zoosk members by learning from simple yes/ no responses.

After all, dating apps are like social networks – when everybody around you is using them, you start to think you should as well.

But while dating apps are numerous, there aren’t many that can satisfy the majority of users.

My point is that it’s absolutely not a necessity for a dating app to develop matchmaking algorithms. Hinge, you can only match with people your friends already know.

But this means that your potential swipes are limited.

On the other hand, though, Hinge’s recommendations are supposed to be curated and safe. The app integrates with Yelp to get users out on a date in a restaurant.

After filling out a profile, Dine asks you to pick three restaurants or bars where you'd want to go on a date.

If you use Facebook sign up in your dating app, make it clear to users that you’re not going to post and share any information associated with your dating app on their Facebook timeline.